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Jiangxi Fuzhou city Lichuan County Based on the location, ecology, resources and labor advantages, adjust industrial investment ideas, investment focuses on the large scale of investment, high efficiency, employment growth and labor intensive projects, to place a large contribution on. In recent years, the county has been in October 23rd, Sino foreign joint venture Fuzhou Kawada indoor Footwear Company Limited workers were working on the leisure shoes exported to japan. Jiangxi city of Fuzhou Lichuan County Based on the location, ecology, resources and labor advantages, adjust industrial investment ideas, investment focuses on the large scale of investment, high efficiency, employment growth and labor intensive projects, to place a large contribution on. In recent years, the county has built 2000 acres of Industrial Park shoes, the shoes and apparel enterprises reached 32. Among them, the scale of investment in more than 50 million yuan shoe-making enterprises and their supporting enterprises have 18, with an annual output value of nearly 500 m Retro jordans for sale illion yuan. Products are exported to Europe and the United States, Southeast Asia and other more than 20 countries and regions, arranged for more than 8000 rural surplus labor force and laid-off workers employment. (editor in chief: admin) opening of the 102nd China Import and Export Fair in October 15th. Guangzhou customs at the exhibition site set up internet sites online advisory services, and to the exhibitors to send Chinese and English "intellectual property rights customs protection", "customs clearance guide" and other brochures. according to the requirements of customers on a European famous brand trademark more than 8900 pairs of shoes, after more than 20 days of sea transport to the Belgian port, but because the intellectual property problem can not enter. No, these shoes have been returned to the port of departure, Zhejiang, Ningbo province. "foreign trade enterprises suffered from about four hundred thousand yuan of economic losses because they did not know the relevant intellectual property rights rules in advance and blindly followed production."." Ningbo customs officers Y Cheap air jordans for sale in Hao today told reporters on the matter, very sorry. "at present, intellectual property rights are becoming the new test for foreign trade enterprises after anti-dumping, anti subsidy and technical barriers." Cai Jianmin, an expert on intellectual property rights in China, has issued a warning. three types of enterprises to guard against infringement of intellectual property rights according to a survey by the Ministry of Commerce, there are about 70% export enterprises encountered foreign technical barriers to trade restrictions in China every year, in these technical barriers, mostly related to intellectual property rights. , , "intellectual property rights have become the three focuses of Sino US trade, such as the export surplus and the value of the RMB, and intellectual property rights are among the top issues."." Cai Jianmin says. in addition, in recent years, some large multinational companies abroad have also launched intellectual property lawsuits against Chinese enterprises. Cai Jianmin conducted a detailed analysis to reporters: intellectual property litigation cheap foamposites in large multinational companies in China sponsored enterprises, the main preference of the following three conditions of the enterprise, is the enterprise products in domestic and overseas markets have a certain share of the enterprise itself, the lack of core technology and patent technology, enterprises have to enter the international market action. foreign trade enterprises can not blindly orders the production of "in addition to cause some enterprises short-sighted, quick, many enterprises are in the unconscious, or is accused of infringement in the passive situation." Yu Zegang, who is in charge of intellectual property work at the Ningbo customs office, told reporters. Such as the Ningbo Customs recently seized the camera package a number of OEM PHILIPS, value)& nbsp; & nbsp; & nbsp; Now, jogging as an increasingly popular way of urban health, the elderly, children, men, women are keen on this. Whenever I see sweating, enthusiastic fitness, I think the world famous Nike. Then Nike is seizing American fitness craze of jogging to achieve a great development, it seems that domestic enterprise cheap jordans for sale mens s have not been able to feel this huge market space. Innovation Nike Nike (Nike) was founded in 1964, co-founded by an accountant Phil? Knight and an athletic coach Bill? Bowerman It has become a leading world-class brand. Then Mr. Knight spent just $ 35 Ask a student designed a Nike logo, the famous hook symbol is now worth more than 10 billion US dollars. 40 years of development, Nike has become a business legend, its success is well known, it is the virtual production business model, Nike with excellent product design and excellent marketing practices to control the market, but will outsource production processes. Many companies are imitating Nike's virtual production, but very few winners. Why? It should be said, is not a virtual production what puzzling mystery, but because everyone knows that the production processes in the "smile curve" of most low-end profits thinnest, want to curve toward the high-end development, design and marketing itself a very particular creative field, we want to remain a competitive advantage, companies must maintain a sustained, outstanding ability to innovate. Behind N Retro jordans for sale ike's virtual production, it is respected by the two founders of the innovative spirit. The story is well-known:? Mr. Bill Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . On the walls of the office shows the company has made Nike Jordan basketball shoes, each pair, while in the workplace is filled with new sports shoe design drawings. more profound innovation comes from is known as the father of Nike's Phil? Knight, a recognized master of marketing. An American sports industry consultant, said with emotion: Mr. Knight can be said to have the power, creating a new indus cheap jordan shoes for men try. He makes athletes to become a star, rich, is he makes sportswear fashion merchandise, is he makes a small business into an international big companies. Nike is the first celebrity to take a firm reputation that way, back in 1973, he hired long-distance athlete Steve? Puri square Ting endorsement of its sports shoes. 1985 Jordan hired as a spokesperson, but Nike fame, performance long red. And Nike is also the first to pop music and sports marketing firms combined, in 1987 it is the first to take the Beatles music in the Nike sports shoes in the ad, it caused a sensation. change marketing organization In the past few years, Nike greatly expand the product line, and added a new brand. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike's success in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal. June according to the latest financial report, the annual revenues of Nike's reached $ 16.3 billion, up 9%, net income of $ 1.5 billion, an increase of 7%, earnings per share reached 2.93 US dollars, up 11 percent, this is a record result. But the public company as a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. ? Nike's chairman and chief executive Mike Parker (Mark Parker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the Nike brand and the emerging markets, core products, and consumer market segments contact. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashion-conscious young consumers. To this end, Nike strengthen the four regional operations center, newly established five core products operations center. Four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa. Five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has experienced success, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today of more than 10 billion dollars. Charlie Denson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center.





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